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A RICH PALETTE OF EXPERIENCES

I have been privileged to have had fantastic opportunities over my 25 years in the design industry. It is my ambition with The Design Business is to empower my clients with the experiences and ways of working I have learned from .com boom design graduate to well know digital agencies and then big three consultancy Design Director.

CAREER ACHIEVEMENTS

Neil Linford-Relph – Founder

An innovative and dynamic CEO and Consultant with significant experience helping businesses identify, understand and achieve their ambitions. Throughout his career, Neil has supported organisations in breaking down their barriers to success by identifying innovative and sustainable solutions to complex problems. Creative and engaging in his approach, he is a passionate advocate for the value that design and embracing new technologies can bring to all types of businesses and possesses a powerful ability to develop, improve and align experiences in line with a business’s goals. He believes and promotes that design combines the process of delivering effective solutions with compelling visual language and enables the creation of engaging experiences.

 
 
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Being Bold

Starting The Design Business

Established The Design Business as an independent design and consultancy firm to provide a market-leading design and consultancy experience for a range of clients. Currently working on developing the service offering and building the consultancy’s client base. 

 
 
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A New UK Team

Design and Management Consulting

Developed and expanded the design capability within McKinsey as a key member of the creative leadership team. This included challenging and inspiring cross-functional client teams on their strategic vision and working as part of the strategic digital team to define the Digital/McKinsey service offering and culture.

– Experience Design Director, McKinsey & Company

 
 
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Jetset Design

Digital Transformation

Delivered a range of digital transformation solutions for high profile clients across Europe and successfully developed McKinsey Partner relationships within the UK to deliver an increase in the design work opportunities for clients.

– Experience Design Director, McKinsey & Company

 
 
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Accenture Adventure

Developing Design Capability

Supported the development of the design and UX capabilities for the Accenture service offering and acted as the lead on key projects with clients including Bank of Ireland, Canon, AstraZeneca, Barclays, Unilever and Argos.

– Creative Director, Accenture

 
 
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Making an Experience

Customer Experience Revolution

Designed the customer experience principals for the Bank of Ireland, leading workshops with the entire Board across all business sectors to understand and identify the brand experience and build an experience road map.

– Creative Director, Accenture

 
 
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The Biggest UX Project in Europe

Swiss Simplicity for Complex Design

Successfully unified the creative direction of the UBS Neo Project, leading a simplified and brand-aligned approach to developing the market-leading digital transformation application. This included consolidating various applications into a single cross-asset banking platform and integrating an enterprise network and publishing platform. The platform went on to win many awards.

– Head of Design, UBS Investment Bank

 
 
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Designing for Millions of Customers

Pioneer of Financial Services

Created the original Barclays mobile banking and Pingit apps, which was a critical step in the digital transformation of customer service for Barclays. This introduced data visualisation for mobile banking and set the benchmark for mobile banking user experience in the UK.

– Creative Director, EMC consulting / Conchango

 
 
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The Colour of Money

Digital Transformation of Customer Experience

Led and coordinated the design of the multi-award-winning mybarclaycard, the first UK customer servicing application to visualise customers financial banking data in the UK. This included managing the team to produce the majority of Barclaycard digital services and writing the Barclaycard digital brand and style guide based on the team’s work.

– Creative Director, EMC consulting / Conchango

 
 
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London, New York & Shanghai

International Design Teams

Established, developed and managed a high-performing creative team for the mybarclaycard project, growing it to over 50 people working across London, New York and Shanghai. This included leading and supporting the team in developing and implementing the digital and style guidelines.

– Creative Director, EMC consulting / Conchango

 
 
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Tête de la Course

Road Racing Cyclist

Cycling has been a massive part of Neil’s life since childhood. He had a successful amateur career getting to experience competing in some big races. Now Neil enjoys cycling for fun and is actively involved with virtual cycle racing on Zwift.

(Neil also designed the Cycling Kit)

 
 

I’d love to hear about your business

Customer experience on and offline has never been more important. We can help you refine, evolve or reimagine your business this year and beyond.

 
 
 

Based in Windsor

 

Give me a Call

07428 100 853

or, send me a message

 
 
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