CONTEMPORARY, HISTORICAL, EDUCATIONAL, RELIGIOUS & ENGAGING
St John's Beaumont is a 134-year-old preparatory boys school in Old Windsor. The Design Business has been working with St John's Beaumont to help them evolve their brand to capture their school's spirit, values, and experience. To date, our St John's Beaumont projects have included the school crest, brand toolkit, and school prospectus.
A RICH TAPESTRY
The tremendous creative challenge for evolving St John's Beaumont has been to engage with parents, pupils, staff and the local community. Our brief has been to strike the right balance between the history of the school, the high-quality, contemporary education and engaging learning experiences for the pupils.
History
St John’s Beaumont was opened in 1888 initially as the preparatory school for the Jesuit public school Beaumont College, which was also situated in Old Windsor. It was designed by John Francs Bentley, one of the most famous architects of his day who later went on to design Westminster Cathedral in London.
Education
St John's Beaumont encourages their pupils to see how things could rather than how they are. Whether in art, sport, or drama, St John's Beaumont opens the minds of their pupils to their innate potential. St John's students achieve a large number of scholarships to their chosen senior schools.
Experience
Set in the rolling Berkshire hills surrounded by woodland and fields, the beauty of the location is a striking first impression of St John's Beaumont. Sport is an everyday part of the pupils; this makes St John's Beaumont grounds feel alive with youthful energy.
NEW BRAND, NEW PROSPECTUS
The St John's Beaumont is the flagship document for the school's marketing. The imagery and content encapsulate the school's spirit, values, and experience. We used the prospectus design process to evolve every part of the brand identity.
BRAND PATTERN
Inspired by the woodland campus and the leaf element in the school crest, The Design Business created a leaf pattern design that gives the St John's Beaumont brand a unique identity.
SEEING THE SCHOOL FROM A CHILD'S EYES
As we can all recall going to a new school everything was big and impressive. At the heart of the photography, The Design Business art directed was to capture the school from a child's eye level.
THE SCHOOL CREST
The St John's Beaumont school crest had been modified and simplified from the original version commissioned in the 1950s. We used the original crest illustration hung in the school to create a more decadent and traditional crest paired with the schools modern colour palette.
TOOLS NOT RULES
For the St John's Beaumont brand to be successful, it needs to be embraced and used by the whole school. We created a brand toolkit for St John's Beaumont that contains template documents and assets to enable the school brand to become part of the entire school experience, from marketing to the classroom.
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